7 eleven japan key success factors
Although 7-Eleven has a first mover advantage and has already built up a strong brand name and large customer base, new competitors will come into this market and existing ones are likely to reposition themselves. Previous case studies are at www. Number of Convenience Stores in Taiwan here The technological advancement made the virtual store — e-commerce a hot shopping platform in Taiwan.
After the initial success, they lodged a more aggressive campaign to attract franchisees which led to a high growth of store numbers within a short period. Their focus was on selling more goods since it directly related to profits.
7 eleven supply chain
Inspired by multimedia kiosks in Japan, 7-Eleven introduced a user friendly multimedia kiosk - ibon see Figure 3 into its stores in The new local strategy is aligned to the growing demographic opportunity in the Indonesian market, where young people below 30 account for almost 40 per cent of the population. Many industry watchers were highly skeptical of these moves at first, calling them reckless. Based on the business model of payment service, franchisees do not receive any handling fees when performing payment collection services. Retail is one area, especially mass merchandise retail, where global success stories are few and far between. Why is global mass retailing so challenging? Now they are expressing similar doubts about the omnichannel strategy. At the same time, it managed to increase deliveries of fresh food such as boxed lunches and rice balls from twice a day to three times a day in the s. Moreover, Indonesia is highly plugged-in: the country had an estimated 20 to 30 million Internet users in , a big chunk of them between the ages of 15 and Its valued customer there is between 18 and 35, works in a large commercial area and is happy to pay a premium for food and drinks if he has an enjoyable place to spend some time. How much to adapt while retaining the brand DNA is a classic dilemma. Patterson Huei-Mei Liang History 7-Eleven was founded in Dallas, United States in when the Southland Ice company began selling staples such eggs, milk and bread at their ice house locations as a convenience to their customers, and later on weekends when the grocery stores were closed,. But only Seven-Eleven can be called an industry leader. In , there were over 2, 7-Eleven stores in Taiwan, with at least one or two convenience stores located on every street in the city.
It was difficult to change their paying habits. To ensure that shop assistants were capable of performing the tasks, 7-Eleven thoroughly trained all the staff before having them perform the new duties.
Isaka was right. Now they are expressing similar doubts about the omnichannel strategy. To address this issue, 7-Eleven increased the number of distribution sites, rather than dealing with different goods providers, shop assistants mainly dealt with distribution centres.
The size and design of 7-Eleven stores needed to implement its strategy also deters expansion in every corner of the country.
This reduces the perceived risk of supplying credit card details over the internet. Moving forward, keeping pace with changing customer needs, a fast-moving economy and a competitive environment in Indonesia are the challenges for 7-Eleven.
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