When a mass customization approach cannot satisfy buyers' individual needs, market segmentation is essential for determining which sizes will best fit groups of customers who share similar needs, thereby increasing customer Market Segmentation Limitations 8 Conclusion 7 5.
Additional consideration is necessary to ensure that the organization can effectively serve this market segment. The truth and fact is that consumers are more concerned about the functionality, quality and service than the perception of the product.
Market segmentation can be segmented in different ways. In dividing or segmenting markets, researchers typically look for shared characteristics such as common needs, common interests, similar lifestyles or even similar demographic profiles.
Additionally the emergence of e-commerce fragments a market by exposing customers to companies with which they were once totally unfamiliar, this means that there may be people who look on stuff on your website who are people not suited to be targeted customers Sommers and Barnes, All of them use effective market segmentation to target specific markets.
The Positioning Concept 9 While business to consumer B2C seller might segment the market into demographic segments, lifestyle segments, behavioral segments or any other meaningful segment.