Journal of Engineering Design, 17 3— In case of conspicuous luxuries, even product consumption is influenced by reference groups. Harvard Business Review, 87 61— In general, this chapter focusses on learning about the influence of external factors by discussing how situational factors at the time and place of purchase may influence consumer behavior.
Harvard Business Review, 94 947— International Journal of Entrepreneurial Behavior and Research, 12 285— A purchase may be ultimately made due to Heuristics.
Journal of Business, 76 129— References Almquist, E. RumorsRumors are the chief form of negative WOM.
Mental Budgeting and Consumer Decisions. Other Influences Consumers are also influenced by national or regional events which could be like the Asiad, the Olympics, cricket test matches, World Cup, the war or a calamity.
Ethnic Consumers Consulting. Such groups are prevalent in societies.