Press conference news writing and reporting
Press conference proposal
For recording question time, you should either sit beside the interviewee holding the microphone so that you can point it towards questioners at the right moment, or use a tape recorder which has two microphones usually stereo machines , one positioned in front of the interviewee, the other pointed towards the questioners. Press conferences can also give false importance to the topic being promoted. Once you're intimidated, you'll stop asking tough questions, and remember, it's your job to ask tough questions of the most powerful people in our society. The most important thing is to consider the audience you are writing for and to focus on the key messages that you need the press release to convey. Why is this news important? Dek — A sub-headline that describes the headline in more detail. Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why. This can range from asking your editor or chief of staff what the press conference is about to a full-scale search through your local reference library for background material. Someone reading that one page needs to understand enough about the subject to be able to write a short article on it. Remember, if someone calls a press conference it is usually because they need the publicity you can give them. It is usual for the person who called the press conference to say what they want first then allow the journalists to ask questions. If they will not agree, you must ask yourself and your editor whether the press conference is worth attending. Many journalists regard press conferences as gifts from the organiser, not to be questioned.
Write a descriptive, insightful introduction to your story. As with covering speeches and meetings, there are several things you need to remember to make your task easier.
Keep this paragraph short and punchy. Ask Your Best Questions Once the speaker starts taking questions, it's often a free-for-all, with multiple reporters shouting out their queries.
Press conference table
It is bad manners to ask a political opponent to provide you with questions for the politician, but an off-the-record talk with a critic might produce valuable background on which to base some questions. This is especially important if someone plans to hold a press conference after your deadline for stories. Timing Timing is often key to a successful press release, it is important to think carefully about when you would like your story published. But you also want the ability to survey the room, see the people in it and be able to hear everyone. They may have something to hide. If a politician calls a press conference and politics is not your round, go to the political correspondent for advice. In other countries, other means of indicating the end of the release may be used, such as the text "ends". Video news releases can be in the form of full blown productions costing tens of thousands or even hundreds of thousands. In doing so, you are structuring your story based on the inverted pyramid -- a journalistic writing style that places information in descending order of importance. These questions may or may not be germane to the purpose of the press conference. Listen carefully to others' questions, and be prepared to ask follow-up questions.
In other words, they want reporters to put the most positive spin possible on what's being said at the press conference. That way, I can make a more informed decision about whether there is something newsworthy in it. It may, however, be an attempt to stop unpleasant questions.
If several reporters have been granted individual interviews, make sure that you get your turn. Promoters try to convince journalists that by getting them all in the same place at the same time the topic is of great importance, when often it is nothing more than free publicity or advertising.
It also allows them to share the workload of questioning the interviewee.
How to hold a press conference
The main advantage to the journalist is that it reduces the chance of individual newspapers or broadcast stations missing the story. A politician may call one to announce a new policy or to deny an allegation. The easier you make their lives, the more likely they are to use your press release as the basis of a story because it will be quicker for them and they can then move onto something else. For recording question time, you should either sit beside the interviewee holding the microphone so that you can point it towards questioners at the right moment, or use a tape recorder which has two microphones usually stereo machines , one positioned in front of the interviewee, the other pointed towards the questioners. It is important that you hear questions from other reporters. Start with the most important information When writing a press release, include the most important information at the start. Elements[ edit ] An example of a press release, a Wikipedia press release template prepared by the Wikimedia Foundation communications team Any information deliberately sent to a reporter or media source is considered a press release as it is information released by the act of being sent to the media. A statement may not be clear or may raise an interesting question. As with a speech or a meeting, you should make good notes of what is said. Listen carefully to others' questions, and be prepared to ask follow-up questions. Is there a local angle that would be relevant to your audience? If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo.
As with a speech or a meeting, you should make good notes of what is said. Is there a local angle that would be relevant to your audience? Why a Press Release? Radio and television reporters should make a note of all interesting questions - whether their own or from other reporters - and ask them again during their one-to-one interview.
Press conference format
Boilerplate — generally a short "about" section, providing independent background on the issuing company, organization, or individual. In other words, they want reporters to put the most positive spin possible on what's being said at the press conference. And reporters are by their nature competitive people. Nothing at all? How to Write a Press Release There will be times when you, your employer or organisation wishes to communicate some information to the press, whether national media, local journalists, or specialist press. At the top of your press release you should clearly indicate whether it is for immediate release or under embargo until a future date. Asking smart questions can help inform your reporting. The aim of a press release is to get as many journalists as possible to publish your story, whether online, on the radio, or in print. Ask immediately whether they are speaking personally, for a department or for the government. Adding attribution lets your audience know where the information originated. This can work both ways - some organisations and governments may release press statements during major news events in the hope that their bad news will be eclipsed and therefore have less of a negative impact. See Chapter Sources of information and Chapter sources and confidentiality.
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