As we stated before, a release should offer something newsworthy, but it also helps to make the writing interesting.
Check out how GameStop does this in a press release published January 22, This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.
Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph. Click To Tweet 9. Here are ten foundational tips to guide you through the process.
Adjectives are distracting and difficult to read. This gives you greater control over your press releases and makes authoring them on your own simple and fun.
Why are you sending out the press release? If you need inspiration, review your favorite blogs and online news sources and pay attention to the headlines that make you want to click to the story.
There has been last minute questions or concerns and their team responded immediately with resolution. If your business has a connection to a bigger story, you may improve your chances of getting covered.
At the bottom of the press release, it is common to include three " " symbols to signify the end.